UL Seminar II-UL Sales and Marketing Seminar:

Tapping Your Profit Potential with ULs Certificate Program

Friday, April 16, 2004, 9:00am - 5:00pm
Peabody Hotel, Memphis, Tennessee

In conjunction with NAMTSE 2004. For registration forms, etc., visit www.namtse.com.

Here is your opportunity to learn how to increase your gross, your margins, and your net with the UL brand marketing edge. You have made a substantial investment in bringing your central station up to the highest standards in the industry; however, have you really marketed your central station to the world using UL Listing as a tool?

This course will provide you and your sales management team with the tools to "out-sell" and "up-sell" anyone else. Are you tired of trying to compete on the basis of the cheapest bid? Then come to this seminar and learn how to up-sell using one of your greatest assets, your UL Listing.

Acres of Diamonds

Ron Davis, President, Davis Marketing Group; Steve Schmit, Program Manager, Signals and Security Underwriters Laboratories (UL); and Steve Doyle, Executive Vice President, CSAA

Course Overview & Certification

Ron Davis, President, Davis Marketing Group

The New RMR Paradigm

Ron Davis, President, Davis Marketing Group

Overview of UL Certificate Program

Steve Schmit, Program Manager, Signals and Security, Underwriters Laboratories (UL)

Your Partner in Marketing - UL

David Ko, Senior Marketing Analyst, Underwriters Laboratories (UL)

Success Stores: An Alarm Company Perspective on Selling UL-Certificated Alarm Panel Systems

Panel Discussion

Course Wrap-up & Comments

Ron Davis, President, Davis Marketing Group